Expo 2020 Dubai builds momentum on partnerships

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UAE-DUBAI-EXPO2020
Reem Ibrahim Al Hashemi, Cabinet Member, UAE Minister of State for International Cooperation and Director-General of Bureau Expo Dubai 2020

Dubai - The 12 Premier Partners will have access to exclusive rights and benefits with Expo 2020 Dubai

By Staff Report

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Published: Mon 6 Jun 2016, 7:54 PM

Last updated: Mon 6 Jun 2016, 11:08 PM

A range of companies from sectors including aviation, technology, finance, logistics, telecommunications, travel and tourism have begun discussions to explore how they can play a role in supporting the delivery of Expo 2020 Dubai.
The mega-event, expected to be the most visited event in the world in 2020, has signed Emirates Airline and Etisalat as its first Premier Partners, raising several hundred million US dollars. Expo 2020 Dubai's partnership programme offers three tiers of partnerships: Premier Partners, Official Partners and Official Providers.
The 12 Premier Partners will have access to exclusive rights and benefits with Expo 2020 Dubai, including the ability to use the Expo 2020 Dubai logo, licensing and merchandising rights and the chance to be involved in Expo's communication and promotional activities. Expo organisers seek to recruit up to 20 Official Partners over the next year, and the Official Providers programme will launch in 2018, which will include opportunities for up to 20 organisations.
Participants in the Partnership programme stand to benefit significantly from global brand exposure, a chance to connect with the more than 25 million visitors that Expo 2020 Dubai is expected to attract, while enjoying direct access to more than 2 billion people in markets across the wider region.
These partnerships have a key role to play as Dubai prepares to host one of the world's largest events. The scale and complexity of a global mega event means that the services and experience partners bring contributes to the success of the event. They also leave behind a legacy of skills and expertise that will contribute to the UAE's ongoing economic diversification - part of Expo's planned legacy.
Reem Ibrahim Al Hashemi, Cabinet Member, UAE Minister of State for International Cooperation and Director-General of Bureau Expo Dubai 2020, said: "Global mega events offer significant opportunities to businesses, and the World Expo, in visitor terms, is the biggest of them all. Expo 2020 Dubai offers a unique proposition. It's the first World Expo to be hosted in the Middle East, Africa or South Asia. Connections through Dubai have already made the world closer, and the connections that Expo 2020 Dubai will promote will allow global businesses to get closer to a dynamic region of almost three billion people."
She continued: "This is a young region, and young people, millennials - preoccupied with the future of the world, the opportunities available to them, and need to live sustainably - are a key audience for Expo 2020 Dubai. That only adds to the Expo's appeal for those wishing to address that audience."
Expo 2020 Dubai is looking to work with companies that have already demonstrated their commitment to social development, while facilitating innovation and human ingenuity. As a convening platform, Expo 2020 Dubai seeks to accelerate the development of cutting-edge solutions to some of the world's biggest challenges, and commercial partnerships will play an integral role in translating that vision to reality, she said.
"We are guided by the belief that innovation and progress are the result of people coming together. These steps are only the beginning, and we look forward creating more opportunities to generate significant value for our partners, our country, and our communities."  - business@khaleejtimes.com


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